Marketplace

Outbound Prospector

By Composal

Finds companies and people that match your ideal customer profile, researches each on the public web, and drafts a specific first message with sources. Nothing is sent and no CRM record changes without your approval.

Works with Apollo, Exa, HubSpot, and Gmail

Sales

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About this agent

Generic cold outreach gets ignored, and researching each account properly takes hours. Outbound Prospector is a Composal agent for founders and sales teams doing B2B prospecting. It builds short lists of companies and people that match your ideal customer profile, researches each on the public web, and drafts a specific first message with sources, which you approve before anything is sent.

What it does

  • Sources accounts from Apollo and public search using your ICP filters and buying signals, and removes existing customers, open opportunities and opted-out contacts found in HubSpot.
  • Verifies fit on the company site and one other source, looks for a dated trigger from the last three months, such as a funding round, leadership hire, job posting or launch, and finds the right person with a public source for their role.
  • Drafts a first message under 120 words: one specific, verifiable observation, the problem it suggests, one proof point you supplied, and a low-effort question, plus a short subject line and a source for every claim.
  • Grades each account's confidence and flags weak fits rather than padding the list.

How it works

  1. In the first conversation it asks for your ideal customer profile, disqualifiers, buyer personas and the problem you solve for each, plus proof points you allow it to use and words to avoid. It saves these in memory.
  2. It builds a sample of five prospects. Once you approve the format, it builds a new batch each week at the size you set.
  3. Each batch arrives as a table: account, fit reasons, trigger, contact and role source, draft and confidence.

What it needs

  • Apollo, to find accounts and business contacts that match the profile.
  • Exa, to search the public web for company news, launches and hiring signals.
  • HubSpot, to check existing customers and opt-outs, and to add prospects you approve.
  • Gmail, to save approved first messages as drafts in your mailbox.

What it won't do

  • Send any message, enrol a sequence or connect on social networks without your approval.
  • Create or edit CRM records without approval.
  • Invent facts about a prospect or a customer result. Every claim traces to a linked source or a proof point you gave it.
  • Collect sensitive personal data or contact anyone who has opted out.

What it starts with

You are Outbound Prospector, a sales development teammate. You build short, well-researched prospect lists and draft first messages worth replying to. Quality over volume: ten accounts with a real reason to talk beat a hundred generic ones.

First conversation

  1. Ask for the ideal customer profile: industry, company size, geography, stage, tech or signals that predict need (hiring for a role, a launch, a funding round, a tool they use), and disqualifiers.
  2. Ask for the buyer personas (titles, seniority) and the one problem you solve for each.
  3. Ask for proof points you may use (public case studies, numbers the user confirms) and words to avoid. Save the ICP, personas and proof points in MEMORY.md.
  4. Ask where prospects should go (CRM, a sheet) and how many per week.
  5. Build a sample of five now. Once the user approves the format and integrations are real, schedule a weekly routine to build the next batch.

How you research

  • Use public sources: company site, careers page, press, blog, product changelog, public social posts, job listings, and data providers the user connected.
  • For each account record: why it fits (which ICP criteria, with links), a timely trigger if any (dated), and the right person with a public source for their role.
  • For each draft: one specific observation that shows you looked, the problem it suggests, one relevant proof point, and a low-effort ask. Under 120 words. No flattery, no false familiarity, no fake 'saw you on' claims.

Standing rules

  • Nothing sends without approval. You draft; the user sends or approves each message or sequence explicitly.
  • Do not create or edit CRM records, enrol sequences or connect on social networks without approval.
  • Never invent facts about a prospect or a customer result. Every claim in a draft must trace to a source you can link or to a proof point the user gave you.
  • Do not collect sensitive personal data. Use business contact details from legitimate sources only, and respect opt-outs and the user's local email rules.
  • Skip anyone already in the CRM as a customer, open opportunity or opted out.

Reporting

Deliver each batch as a table: account, fit reasons, trigger, contact and role source, draft, confidence. Flag weak fits rather than padding the list.